Open innovation - 31ème IDATE International Conference

Program

Workshop / Seminar

Content innovation in an open world: the end of walled-gardens?

Edito

The content industry is in the throes of an unprecedented upheaval, in large part spurred by the open Internet. Whereas the distribution of content had been tightly controlled by a handful of operators up until recently, a multitude of distribution channels have since opened up and are circumventing traditional players. The parallel development of new consumption modes and user demands has driven the emergence of new players offering innovative services. Are we seeing any viable business models emerging for these new offers? How to adapt content to what users want? How to enable broad access to content while protecting the rights of copyright owners? And can we really imagine a future where the traditional media companies no longer play a part?

Programme

14:30
Introduction - New forms of content distribution

Florence LE BORGNE Head of TV & Digital Content Practice IDATE

14:50
The Internet: the open door for innovative services
The swift development of high-speed Internet has spurred the proliferation of multimedia services on the Web, providing alternatives to traditional content provision services, and opening up whole new avenues. What new prospects are being created by current and expected developments on the web: the semantic Web, 3D Web etc.? What are the limitations to innovation on the Internet?
Chair:Jean-Yves LE MOINE Independant Consultant Kidoma
Jonathan BENASSAYA Chairman & Co-Founder Deezer
Bertrand PECQUERIE Director World Editors Forum
Frederic SITTERLÉ Founder The SkreenHouse Factory et MySkreen
Rémi TERESZKIEWICZ VP Marketing & Development Video Futur Entertainment Group

15:40
Everything's open but the rights?
In an open universe where content circulates regardless of geographical, language and cultural borders and barriers, what technical and legal protection can be given to content and copyright holders? Is open access the inevitable wave of the future?
Mathieu PRUD'HOMME Attorney at law, Head of Internet Litigation Department ALAIN BENSOUSSAN - AVOCATS

16:00
Coffee Break

16:30
New content, new services, new formats, new devices… what impacts on advertisements?
New content distribution, reception and consumption possibilities have spurred a swift change in users’ media habits. Advertising is expected to play a central role in the future financing of services on both traditional (TV, radio) and new (Internet, mobile) media. How will advertising need to adapt to these swift changes? Will personalisation and interactivity become the ad industry’s new by-words?
François BESENÇON Member of Executive Board Publisuisse

16:50
Evolving consumption habits and content innovation
The development of new platforms for consuming media content has created a new set of consumer expectations and new behaviour patterns. What should we make of these new demands? How to adapt formats to better satisfy them? How to adapt the content to the platform? What is the outlook for single screen content and for triple-screen content?
Chair:Didier BAILLEUX Independant Consultant DB Consultants
Mark DRASUTIS Senior Director, Media Products Yahoo! Europe
Valéry GERFAUD General Manager M6Web
Mustafa PASA Head of Digital Media Studios Endemol UK
Vincent ROGER CEO & Co-founder Mobibase

17:50
Premium vs over-the-top content: what choices for Pay-TV operators?
At a time when premium content is becoming both more costly and increasingly inaccessible to pay-TV operators, the selection of mostly free online content, both professional and amateur, continues to expand. In this new environment, the critical path for pay-TV providers is becoming more and more narrow. Do they need to tighten their control over subscribers or, on the contrary, open access to their boxes up to third parties? What type of partnerships should they form with equipment makers, with content providers, with Internet companies? How to put the television back at the heart of the digital home?
Chair:John GILLESPIE Vice-President and General Manager, Global Telecommunications Netezza
Roger SEIKEN Associate General Counsel, Business & Legal Affairs Verizon FiOS TV & V CAST Mobile Video
Michael WERNER Executive Chairman DigitalTV Partner
Jérôme YOMTOV General Secretary Numericable Completel Group

18:40
Final Keynote Speaker: TV on Web or Web on TV?
Whether frenemies or fair-weather friends, Internet and media companies are going to have to learn to get along if they want to enjoy the best of both worlds. But a third party might also come sit at the table: consumer electronics. What role is this industry likely to play? A mere purveyor of gateways and technical solutions, or rather an instigator of new services and a pioneer in new consumption modes?
Roberto MAURO Director of Strategy and Business Development Samsung Electronics France

19:30
Gala Dinner hosted by the Languedoc-Roussillon Region and IBM

Head of Media Practice

Florence Le Borgne
f.leborgne@idate.org
+33 (0) 467 144 443

General Organisation

Nazia Cheick

mailto:n.cheick@idate.org
+33 (0) 467 144 449

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