Internet Economics, Big Data & Privacy
With the support of Communications & Strategies, the DigiWorld Economic journal
This seminar provides an update on the critical issues regarding personal information at a time when Web scaling has entered the era of Big Data.
Information and Communication Technologies (ICT), and the Internet in particular, offer to companies the ability to collect large amounts of data about their users, and to use this information as a key input for value creation. New business models based on gathering and aggregating personal data and leveraging big data technologies, will lead to innovative market offerings. To become successful, they depend on disclosure (openness) and trust on the users’ side. Though the disclosure of personal information might benefit consumers via, for example, better tailored services, openness also creates risks of abuse of personal data, ranging from increasing market power (e.g., due to price discrimination) to privacy breaches by the data holder, or even cybercrime from initiatives of rogue third parties.
- What are the crucial dilemmas and tradeoffs with respect to openness and trust for end users but also for service providers, and the potential risks?
- How do companies manage to build and operate massive databases of their customers and visitors?
- How can we explain the apparent naivety of some consumers and the reluctance of others in the disclosure of personal information, despite the stronger awareness of data usage and related risks?
- What is the value of personal information?
- How can firms make sure that users have enough trust so that they will provide their personal data in order to obtain innovative services?
- Can we expect new models empowering end users with their personal information, around for instance vendor relationship management initiatives?
- What kind of public policy, if any, is needed to ensure that there will be sufficient trust in electronic markets so that data-demanding innovations can flourish, and how does it influence the value of personal information?
|2:50pm||Round Table: How do companies manage to build and operate massive database of their customers and visitors?|
|Moderator: Yves GASSOT, CEO, IDATE|
|3:45pm||Round Table: Can we expect new models entrusting end users with their personal information, around for instance vendor relationship management initiatives?|
|Moderator: Moritz GODEL, Senior Economic Consultant, London Economics|
|5:00pm||Coffee Break (hosted by SES)|
|5:30pm||Round Table: What kind of public policy, if any, may combine efficiency and security for e-Commerce, with trust and privacy for consumers and citizens?|
|Moderator: Paul W.J. DE BIJL, Head of Department Competition & Regulation, CPB Netherlands Bureau for Economic Policy Analysis, Tilburg University (Comm & Strat)|