Advertisers: how to take profit of an investment in e-Sport?
3:20 - 4:05
Level 2 Room Sorbonne
The competitive practice of video games mobilizes more than 350 million people around the world, mainly on the Web.
This massive audience is composed mainly of generations Y and Z and attracts advertisers.
However, the digital generations use communication codes that break with their predecessors.
Understanding e-sport will allow to understand these new codes and effectively manage this market, which is as promising as spectacular.
Introduction & Animation
Laurent MICHAUD, Consultant, Digital Territories Business Unit / Digital Economic Development & Creative Industries, IDATE DigiWorld