3:00 - 3:45
Level 1 Room Saint-Victor
“The future mobility concept refers to new ways to transportation service consumption where the revolution of the automotive industry is the cornerstone. Indeed, the car of the future introduces the openness of the industrial car system to newcomers based on their aptitudes in the electronic and digital technologies; but the insiders already fear a value migration towards the internet giants and their services. The autonomous vehicle is also seen as a key driver in the OEM servicization strategy.
This servicization will have impacts on the customer relationship as not only the product (the car) will be transformed, but also the consumption model with the development of various offerings of « car as a service », mainly led by hailing car service emergence.”