Future “TV”

Future “TV”

Customization at the heart of the new media experience

28 November

2:20 - 3:05

Level 2 Room Sorbonne

Description

« More than ever before, the customization of the relationships between content providers and consumers are the main concern of every media actor. With the glut of contents and offers, this is the user experience in its uniqueness which tends to become the key element to attract and retain the consumer. Through fully personalized and more ergonomic interfaces, voice recognition, virtual lounges, avatars, interactive advertising or the capacity for the consumer to direct his programmes… the initiatives to give the user the control of his personal consumption experience are many and varied.»

Introduction & Animation

Florence LE BORGNE, Media practice Leader, IDATE DigiWorld