Geo-blocking and copyright: A question of trust?
Corum - Montpellier
Copyright reform and the fight against geo-blocking are two major areas of focus for the European Commission, as it seeks to create a digital single market. Between deliberate commercial practices and the territorial nature of rights, these two issues continue to fragment the European market and restrict the choices available to consumers. Will rebuilding digital trust be enough to lay the foundation for a European TV market?
- Florence LE BORGNE, Head of Digital Content Practice, IDATE DigiWorld
- Jérôme RENOUX, Regional Sales Director, Digital Media, Souhtern Europe & Western Switzerland, Akamai
If brands have managed to develop their business in several European markets, there is virtually no real cross-border TV/VoD service in existence today. Beyond sales and marketing strategies, what hurdles do distributors face?
- How to manage multilinguism?
- Is it possible to adapt to distribution and consumption restrictions? And to localise marketing campaigns?
- Are linear and non-linear services on an equal footing?
- What would be the chief benefits of a single television market?
Chairman: John MAGUIRE, Managing Director, Accenture Digital Video
- Grégoire POLAD, Director General, ACT
While the entire content economy is based on a principle of selling rights country by country or region by region, the European Commission’s desire to create a single market raises a host of questions over the actual impediments to such a project:
- Can a digital single market open up opportunities for rights owners?
- How can content be financed without the system of territorial exclusivity?
- What system should be used to protect intellectual property rights?
- Will the development of cross-border services stimulate the circulation of works around Europe, and help promote cultural diversity across the continent?
- Is there really a demand from consumers for cross-border services?
Moderated by: Vincent GRIVET, Head of Broadcast Development, TDF
- Maja CAPPELLO, Head of the Department for Legal Information, European Audiovisual Observatory