Albert Asséraf

Albert Asséraf

Executive Vice-President, Strategy, Research & Marketing France

JCDecaux

Albert Asséraf, 50, who holds a Master’s degree in Information Science and Technology, began his career in 1985 with Comecon, an outdoor advertising consultancy firm. He then moved to Carat Comecon Affichage where he was appointed Director of Research & Tools in 1990. In 1993, he became General Manager of Carat Expert Affichage.

From 2001 to 2004, he served as General Manager of Carat Expert Affichage et Médias Locaux and General Manager of Carat Local. In addition to these responsibilities, he has taught marketing, advertising and media since 1994 in the Corporate Communication Department of the University of Paris XIII and, since April 2010, has been giving a course in “urban communication” in the “Brand Strategy and Plurimedia Communication” vocational Master 2 programme at the CELSA school of information and communication science.

Albert Asséraf is both a member of the Board of Directors and Chairman of the Outdoor Advertising College of CESP, Associate Professor at CELSA Paris Sorbonne and held the mandate of Chairmen of Affimétrie, an audience metrics organization specializing in Outdoor Advertising media, for 2011.

He is also a member of JCDecaux’s France Management Committee.

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