Head of Digital Transformation
Patrice Cochin is the Head of Michelin Group Digital Transformation, since June 2015.
He joined Michelin in 2001 and held several roles in the Communication and Marketing functions, including Communication and Brands Director for Michelin in China, Head of Consumer Experience for the Passenger Car business unit in Europe, and Group Communications Vice-President.
Patrice is currently in charge of the Digital Transformation roadmap of Michelin, reporting to the Chief Digital Officer.
Patrice graduated from Paris I – La Sorbonne University (Law).