Xavier Boidevezi

Vice President Business Development & Digital


Xavier started his career with Danone in Germany in 1998. In 2001 he moved to Saudi Arabia as Senior Product manager before returning to France in 2004 in charge of different dairy products until 2009 where he was assigned in Vietnam as Marketing Director. In 2011, Xavier joined group SEB where he was responsible of Cookeo launch, an intelligent multicooker. In 2014, he launched the connected version. He is now in charge of developing smart product development as VP Business development and digital for Kitchen Electric Business Unit.