Advertisers: how to take profit of an investment in e-Sport?

28 November

3:20 - 4:05

Level 2 Room Sorbonne


The competitive practice of video games mobilizes more than 350 million people around the world, mainly on the Web.

This massive audience is composed mainly of generations Y and Z and attracts advertisers.
However, the digital generations use communication codes that break with their predecessors.
Understanding e-sport will allow to understand these new codes and effectively manage this market, which is as promising as spectacular.

Introduction & Animation

Laurent MICHAUD, Consultant, Digital Territories Business Unit / Digital Economic Development & Creative Industries, IDATE DigiWorld