DWS15 – Peter VERHOEVEN, Booking.com – Digital channels

With :

Digital channels: a new chapter in the platforms war
Disruptions and new players in tourism and transport
Tourism provides one of the major examples of digital technologies and services acting as disruptions. Powerful specialized platforms have emerged and pushed out traditional players, but are now themselves being challenged by new players from the sharing economy. Veteran market players need to reinvent their business and their position on these channels to stay in the game.

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