DWS15 – Vincent BONNEAU, IDATE & Ambroise POPPER, Sequans Communications – Digital product

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Digital product: the rise of servicisation
From selling products to selling services
At a time when Industry 4.0 is mobilising market players to step up their investments in robotics, the ongoing progress of the Internet of Things seems to be ushering in a paradigm shift in the marketplace: from selling products to selling services. How is the Mobile-Cloud-Big Data momentum changing the very nature of products? How are the different sectors handling this development? Have IoT players found sustainable business models? Does this shift mean that service providers will take control of the value chain?

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